British Petroleum Marketing Analysis Free Essay Example, 750 words

This report believes that BP s positioning in the market which is shown in its choice of generic strategy is working strongly for its benefit. Recognizing that consumers are increasingly basing their choice of purchases by the corporate social responsibility of business organizations, BP has been right in choosing to position itself as a green company. However, this paper also recognizes the fact that BP has not been so efficient in acting what it is communicating to the public. This paper has three recommendations for BP. 1. Strengthen its position in the market. BP should be able to guard its reputation as a green and humanitarian business organization. With this, BP should further spend money on resolving the environmental and human rights issues that it faces. It will also be good if the company can fund research on how to minimize the harm and pollution caused by fuel. With the pressing concern for global warming, BP should cooperate with other organizations that are invest igating the likely impact of global warming and how to reduce these hazards. These actions are seen to strengthen the company s position in the industry as well as gain the public s trust which offset their associated costs. 2.We will write a custom essay sample on British Petroleum: Marketing Analysis or any topic specifically for you Only $17.96 $11.86/page In order to ward off and prepare for the competition, BP should seek to enhance its efficiency as well as manage its costs. With this, the company is prepared for any threat of price wars. This also enables the business organization to continue to add value to its shareholders and facilitates easy access to financing.