British Petroleum Marketing Analysis Free Essay Example, 750 words

This report believes that BP s positioning in the market which is shown in its choice of generic strategy is working strongly for its benefit. Recognizing that consumers are increasingly basing their choice of purchases by the corporate social responsibility of business organizations, BP has been right in choosing to position itself as a green company. However, this paper also recognizes the fact that BP has not been so efficient in acting what it is communicating to the public. This paper has three recommendations for BP. 1. Strengthen its position in the market. BP should be able to guard its reputation as a green and humanitarian business organization. With this, BP should further spend money on resolving the environmental and human rights issues that it faces. It will also be good if the company can fund research on how to minimize the harm and pollution caused by fuel. With the pressing concern for global warming, BP should cooperate with other organizations that are invest igating the likely impact of global warming and how to reduce these hazards. These actions are seen to strengthen the company s position in the industry as well as gain the public s trust which offset their associated costs. 2.We will write a custom essay sample on British Petroleum: Marketing Analysis or any topic specifically for you Only $17.96 $11.86/page In order to ward off and prepare for the competition, BP should seek to enhance its efficiency as well as manage its costs. With this, the company is prepared for any threat of price wars. This also enables the business organization to continue to add value to its shareholders and facilitates easy access to financing.

Women, Race, And Poverty Essay - 1685 Words

Women, Race, and Poverty Race often plays an important role in how an individual is viewed based on societal standards and quality of life. A vast majority of the characters in Toni Morrison’s The Bluest Eye attribute the difficulties they face and the outcome of their lives to being African American in an era when people with dark pigmentations of skin were viewed as second class citizens. Morrison’s novel focuses on the different spectives of African Americans, both male and female, who differ in the standard by which they live their lives based on their experiences with racism following the depression era of the twentieth century. The issue of race and class is essential in understanding the mindset and actions of characters such as those in The Bluest Eye, the lengths the characters were willing to go to in order to conform to society, and how consequential decisions they made in order to endure and to survive had a lasting impact on the quality of their lives. Rac e and class defined how characters throughout the novel dealt with elements such as beauty, self awareness, ethnic identity, morality and the idea of society’s opinions. Attempting to physically conforming to society was one method used by the characters in the novel in dealing with racism. In a society where the citizens relied on aspects of life such as beauty in order to form an opinion about someone, the darker pigmentation of one’s skin was important in determining someone’s position in society.Show MoreRelatedThe Disparities Between Races And Ethnicities1244 Words   |  5 Pagesglaring disparities between races and ethnicities say otherwise. The African American demographic of America has the lowest poverty rate and household income than all other races and ethnicities. The statistics about African American poverty are staggering in regards to more than just unemployment, food insecurity, and nutrition. In the 21st century, decades after the civil war a nd desegregation, and with such a diverse population, the poverty in our country still pertains to race and the color of our skinRead MoreAnalysis Of The Book By Barbara Ehrenreich, Allan G. Johnson, And Austin Fuentes1466 Words   |  6 PagesOthers. That one word distinctively separates people base on a certain trait or characteristic. Society affects us more than we realize. We are oblivious to fact that we have been categorized in a society particularly due to our race, gender, social class. It affects how we react to certain beliefs or people. Barbara Ehrenreich, Allan G. Johnson, and Austin Fuentes all wrote an essay that examines how closely one factor can lead to labeling a person. Each author has creditability in understandingRead MoreWelfare Fraud : A Black Woman1289 Words   |  6 PagesTaylor as being a â€Å"welfare queen.† Media and politics stereotyped the â€Å"welfare queen† as a black woman who takes advantages of taxpayers and the system. This n egative stereotype is socially constructed term that wrongly describes people, specifically women, who are blamed for collecting an unfair amount of welfare payments through fraud or scamming. During the early 1960s, welfare fraud became increasingly popular and was featured in numerous magazines. It wasn’t until Ronald Reagan ran for presidentRead MoreOne Unaccounted For Factor That Is Impacting The Level1445 Words   |  6 Pagesinseparable intersection of race and gender, or rather the dominance that patriarchal and racialized norms have on influencing American’s perceptions of poverty. The majority of the current literature on the subject of American’s support/opposition to economic redistribution tends to focus on identities such as race, class, and gender as separate entities. Applying the theories of hostile/benevolent sexism and racism, I argue that analyzing intersections of identities such as race and gender in conjunctionRead MoreSocial Stratification And The Caste System Essay1342 Words   |  6 Pagesin the hierarchy based on the people’s achievements, abilities, or talents (Larkin, 2015). Furthermore, this system works by using eight key elements, which are social differentiation, social inequality, social order, social stratification, gender, race, and class, social structure, social institutions, and goods and services (Larkin, 2015). All of these mentioned are critical for determining how to place individuals in the hierarchy. Additionally, there are a variety of different of different stratificationRead MoreThe Definition Of Poverty On The Number Of Adults And Children1518 Words   |  7 PagesThe definition of poverty hinges on the number of adults and children in the family. Based on income in the United States in 2015, roughly, poverty lines as the weighted average poverty thresholds for family with one person, two people and three people, are 12,082, 15,391, and 18,871 dollars, respectively [1]. Poverty rate differs between race and Hispanic origin, age, and sex, disability status, and other societal characteristics, including immigration status, region, and work experience. The realRead MoreIs Reaching A Comfortable Retirement?870 Words   |  4 Pagesin poverty is potential issue. Reaching a comfortable retirement varies around the world and can be affected by gender, race, and social class. First, retirement varies according to gender. Women earn less than men in every nation. Full-time working women in the United States average only 72% of what men make and in some countries the percentage is even less (Henslin 300). Women tend to start working later in their life, usually after years of staying home taking care of the children. Women alsoRead MorePoverty in Our Own Backyard1677 Words   |  7 PagesPoverty in Our Own Backyard Poverty has many faces, it can be the sad face of a little girl that sits next to your child in class who doesn’t have enough money to buy lunch again, the woman with a haunted stare, standing next to you on the elevator who has an overdrawn bank account and the bank is threatening to foreclose, and it could even be the family of five that lives next door that doesn’t have enough money to put supper on the table again tonight. There is the pleading veteran dressed in dirtyRead MoreInstitutional DIscrimination is Unjust716 Words   |  3 Pagesslavery and women as ‘stay at home moms’ but it still exist in the modern times of the last ten years. Everyday American’s face discrimination by companies and institutions based on gender, race, and social class with negative judgment. The negative judgments leads to the unjust treatment such as unequal payment, healthcare coverage and inaccurate stereotypes. In article, â€Å"Gender Gouging† from Multinational Monitor Magazine’s January/ February 2009 Edition, the unjust treatments of women comparedRead MoreAttitudes on Poverty Essay1636 Words   |  7 Pages Poverty is an issue affecting the whole globe, and the United States is no exception. Reading, Pennsylvania, the site of our study, has the largest share of its residents living in poverty in the United States according the Census Bureau data (Tavernise 2011). With poverty clearly an issue to its inhabitants, we are going to investigate locals’ attitudes towards poverty. Items that affect peoples’ opinions on poverty include local context, political views, religion and education, race, gender

Lungs Essay Research Paper Just as a free essay sample

Lungs Essay, Research Paper Merely as a fire needs O to fire, the human organic structure besides needs a uninterrupted supply of this indispensable component for the procedure of burning that goes on invariably in every cell. We normally do non believe of a organic structure metamorphosis as burning, yet that is what is: the controlled combustion of saccharides, fats, and proteins to supply energy. The occupation of the respiratory system is to supply the O that combines with these fuels in each of the one million millions of cells, and to transport away the waste merchandise of C dioxide. And so we breathe # 8211 ; 14 times a minute, a pint of air per breath, more than ten 1000 quarts of air a twenty-four hours. Not all that comes in, of class, is O. Merely about one # 8211 ; fifth of the air we breathe is this life # 8211 ; prolonging component. But it makes up an of import portion of our organic structures and our lives. At any given minute, half the organic structure # 8217 ; s weight is oxygen. The overpowering part, by the way, is non in the signifier of a gas, the manner we normally think of O. We slackly use the word # 8220 ; respiration # 8221 ; to depict the procedure of taking in O and allowing out C dioxide. To be conscientiously accurate, respiration refers to the ultimate exchange that takes topographic point in the cells themselves, the bringing of O and the remotion of C dioxide. This gas transportation, as it is scientifically known, is at the bosom of human life. If O did non arrive, if the C dioxide were non removed, our lives would be suddenly shortened. The exchange must take topographic point in every cell, including those distant from the O # 8211 ; rich atmosphere that surrounds us. Obtaining that O and get downing it on its all # 8211 ; of import trip through the organic structure begins with those critical variety meats, the page 2 lungs. A Expression At The Lungs Although cardinal to the critical and complex procedures of all organic structure cells, the lungs are automatically simple in signifier, map, and rule. They are cone # 8211 ; shaped, pink in colour, and weigh a little more than a lb each. The normal lungs of a healthy male have a capacity of about 10 quarts. ( Those of females are somewhat smaller. ) Lungs are stalwart variety meats. If one is diseasedand removed, the respiratory procedure continues adequately without it. Of the two lungs, the right is larger as the bosom takes more room on the left side. Each lung is divided into lobes, which are fed by divisions of the bronchial tube, taking from the windpipe ( trachea ) . The right lung has three lobes, upper, center, and lower. The left has merely two, upper and lower. The lobes are separate from one another and are marked by channels on the surface, known as crevices. These give of import information to physicians, as they can be seen on a thorax x # 8211 ; beam. By looking carefully at their place and observing, for case, whether they have moved up or down, they can state whether you have suffered prostration of portion of your lung. Locating The Lungs The lungs prevarication within the flexible rib coop. They usually have merely one fixed fond regard ( at the voice box ) and therefore have considerable scope of gesture. The bases of the lungs rest above the stop, the chief musculus external respiration. Each lung is surrounded by a glistening membrane, the splanchnic pleura. The page 3 interior surface of the thorax has a similar membrane, the parietal pleura. Lubricate by fluids, these membranes glide swimmingly against each other when we breathe. Normally there is no infinite between them, but entry of bacteriums, perforating lesions, or disease may divide the pleura. Inside The Lung The interior wall of the lung has a surface like a sponge. It is composed of more than three hundred million bantam air sacs, each barely more than a dumbbell in diameter, and each unfastened to the ambiance at one terminal. The combined surface country of these pouch is so great that if they were flattened out, they would cover a tennis tribunal. The alveolar walls are merely a individual cell midst, instantly beneath them, besides encased in a wall of individual # 8211 ; cell thickness, is the capillary bed of the lungs. How The Lungs Work If the lungs were removed from the chest, they would shrivel like chapfallen balloons. They are held unfastened by surface tensenesss, which is created by fluid produced by a thin liner around the lungs and the chest wall, the pleural membrane. To visualize this, think of two sheets of glass. If dry and laid on top of one another, they can be easy separated, but if wet the surface tenseness of the H2O sticks the glass sheets together. The lone manner in which they can be separated is by skiding them apart. In the same manner, every bit long as a thin bed of fluid separates the lungs from the chest wall, the lungs are held unfastened. When the chest expands the lungs are pulled out and air is taken into the air sac # 8211 ; 1000000s page 4 of a bantam air pouch in the lungs, each surrounded by all right capillaries ( blood vass ) where the exchange of O and C dioxide takes topographic point. When we exhale the rib musculuss relax bit by bit. If we were to loosen up wholly, the lungs would jump back quickly. If air gets into the infinite between the lungs and the chest wall, the surface tenseness is broke and the lung collapses. If the liner membrane becomes inflamed or irritated it may bring forth an surplus of fluid which accumulates in the infinite between the lungs and the thorax. Commonly called # 8216 ; fluid on the lungs # 8217 ; , its medical description is a pleural gush. In the air sac, the exchange of O and C dioxide takes topographic point in less than one # 8211 ; ten percent of a 2nd. Oxygen is taken up by haemoglobin in the blood and the ruddy cells discharge their burden of C dioxide back into the alveoli, to be exhaled by the lungs. Lung Structure And Disorders In a normal lung, O from the air is transferred to the capillaries that environment each air sac. Some lung upsets include pneumonia, emphysema, asthma, bronchitis, and lung malignant neoplastic disease. Pneumonia is where the air pouchs are filled with fluid ; emphysema is where the walls of the air sacs interruption down ; asthma is when muscular walls of the bronchioles are narrowed ; bronchitis is where the bronchial tube fills with mucous secretion. In grownups, bronchitis and emphysema are by far the commonest thorax conditions in Western states. Over the last decennary great advancement has been made in bar and page 5 intervention of several of import malignant neoplastic diseases. Lung malignant neoplastic disease is a dissatisfactory exclusion. The lung malignant neoplastic disease decease rate for work forces has increased more than twenty five times since 1935. The figure of lung malignant neoplastic disease instances has more than doubled for both work forces and adult females. Five # 8211 ; twelvemonth endurance rates are non bettering significantly. Possibly the grimmest facet is that most of these malignant neoplastic disease instances would non hold occurred if the victims had non been cigarette tobacco users. Cigarette smoke is unambiguously identified as the chief factor behind the rise of lung malignant neoplastic disease. Merely 10 per centum of all lung malignant neoplastic disease patients are nonsmokers. Certain industrial substances such as asbestos, Ni, Cr, arsenic, radon, and halogenated quintessences besides cause lung malignant neoplastic disease, but smoke is clearly the most of import hazard factor. It is impossible to exaggerate the damaging effects of smoking on wellness. A big figure of factors combine to shorten the lives of coffin nail tobacco users. Smokers have an increased hazard of bosom onslaught, and those tobacco users who do endure bosom onslaughts are less likely to last than nonsmokers. Smokers besides run an increased hazard of shot. The inclination of coffin nails to bring on chronic clogging lung disease has already been mentioned, as has the greatly increased incidence of lung malignant neoplastic disease in tobacco users. And pregnant adult females who smoke are more likely to hold premature or stillborn babies. Smoke is known to increase adult male # 8217 ; s liability to many potentially fatal or disenabling lung upsets, including malignant neoplastic disease, emphysema and bronchitis. Typically, after old ages of smoke, pink, healthy lungs turn black. page 6 Our lungs are indispensable to life, yet they are often misused # 8211 ; subjected to smoke or industrial pollution. Stoping smoke, although non a remedy for lung disease, is decidedly a preventative step.

The Death Of Ivan Illych Essays - House Of Romanov, Soviet Films

The Death Of Ivan Illych The short story, The Death of Ivan Ilych, written by Leo Tolstoy, is about the reactions of a man and his friends to his suffering and death. Everyone who knows Ivan including Ivan himself has led a life of total disconcern for the feelings and sufferings of others. They all lead shallow lives not daring to probe into the feelings deep down inside for fear of stepping outside the lines of propriety. That is the biggest rule that people of that society follow. Do not say or show what you are thinking. Ivan Ilych's attitude toward life is the same all the way up to his death. He was as the author put it, ...a capable, good-natured, and social man, though strict in the fulfillment of what he considered his duty: and he considered his duty to be what was so considered by those in authority. (p. 1088) That quote states that Ivan was solely concerned with his duties and his advancement in position by following the orders of his authorities. Ivan was son of a successful man who held many positions in many departments. That man, Ilya Epimovich Golovin, had three sons. The oldest followed his father's example and was a success. The youngest son was a total failure. He had blown many opportunities and was the shame of the family. Ivan the middle son was the better of the two. Ivan was a mix of his two brothers. He had the hard-working spirit of the older brother but also appreciates the value of a good time like the younger brother. Ivan's career grew steadily. In a short time, he eventually obtained the position of examining magistrate. Ivan did very well in this position. He excelled in the separation of the personal duties in his life and the official duties to which he was totally dedicated. This taste of power which came with his new position was very appealing to Ivan. The idea that writing a few words or giving a simple command sent people into motion made Ivan very happy. Upon moving to a new town to take up the position of examining magistrate, Ivan met his future wife, Praskovya Fedorovna Mikhel. Ivan saw her as a ...well connected, and was a sweet, pretty, and thoroughly correct young woman. The view that she was so within the lines of propriety was the most attractive feature which this young woman possessed in Ivan's view. At first the marriage which Ivan thought couldn't hurt his pleasure-seeking life didn't, then according to Ivan she began to disturb the pleasure and propriety of his life. This ordeal only worsened when his wife became pregnant. She became unbearable to him, overly jealous and coarse, becoming an obstacle to his pursuit of happiness and properness. When the child was born, Ivan realized that a life totally separate his family life would be necessary to fulfill the goals he set for himself. He also came to the realization that to keep his marriage in order that he was going to have to adopt the same attitude to his family that he has to his official duties. Ivan developed an attitude towards his family of complete indifference as stated in the story, He only required of it those conveniences---dinner at home, housewife, and bed---which it could give him. (p. 1092) More children arrived and his wife's attitude only worsened. After three years and becoming a highly looked upon official he received a promotion to the position of Assistant Public Prosecutor. This new promotion made Ivan like his job even more. Meanwhile, more children were born which made Ivan's life even more difficult. After getting another promotion and moving to another province, the marriage was getting increasingly difficult. To try and overcome this Ivan decided to spend some time in the country with his wife. This move turns out to be a very bad one. Ivan falls into deep depression and decides that some drastic measures are needed. He returns from the country heading towards St. Petersburg with the objective of obtaining a salary of 5,000 rubles a year. Things worked out very much in his favor. He got a promotion two steps above his former position. After obtaining this position, he returned to the country and his marriage life improved immensely. Ivan then proceeded to the province to which they were moving to attempt to locate a house. He found one which suited his tastes perfectly. Ivan turned his attention towards furnishing his house. He searched for all the things which give his house

CREATING A NARRATED BOOK TRAILER

CREATING A NARRATED BOOK TRAILER I wanted a book trailer to promote my third picture book, Silly Frilly Grandma Tillie, illustrated There were two books I consulted before undertaking the creation of the trailer: Katie Daviss ebook, â€Å"How to Promote Your Children’s Book† and Darcy Pattison’s ebook, â€Å"The Book Trailer Manual†. My goal wasn’t to replicate the text of the story in the trailer, but to give viewers a feel for the characters and the plot in a very short space of time- an oral summary. The publisher’s blurb for the book was a helpful starting point but it was directed to adults. My script needed to be more child friendly and shorter. Both Davis and Pattison recommend keeping trailers to a minute or less; Pattison says images should not be on screen for more than five seconds. The final (I thought) version of the script read like a mini-movie- for each â€Å"scene† was a visual image (one of Anne Jewett’s fabulous illustrations), followed For those who are technologically challenged, like me, the website lynda.com is a good source for tutorials on using iMovie and Garage Band- a month of lessons was well worth the twenty-five dollar fee. Recording voiceovers in GarageBand is relatively simple- follow a few steps and controls will appear with record, play and rewind functions that operate like any standard recording device. Though the editing options on GarageBand are much more detailed, even a non-techie like me could easily shorten or remove sections of audio clips. The greater challenge was getting my voice right. Writing each line of script on a notecard and taping the notecard to the top of my screen was helpful, as were underlining the words I wanted to emphasize and indicating whether my voice should rise or lower at the end of a line (professional voice artists definitely deserve respect). Despite all this work, when the audio was incorporated into iMovie, there was a major problem- my audio still took up too much space. I eliminated some sound effects and some spoken lines. To more easily match the length of the narration with the corresponding image, I recorded the voiceovers directly in iMovie. This again was simple to do- select the microphone image and click on the record button. There is a three second delay until the recording begins. Repeating the first word of my line several times during this delay helped eliminate awkward pauses and throat clearing noises when I began speaking. The process of creating a narrated book trailer for the first time took many hours, but it was well worth the effort. I learned how to make podcasts, how to edit video clips, how to combine images and sound. Trust me, if I can do it, you can too! You can view the trailer on my website at www.laurieajacobs.com

Financial Information for Business Decisions Essay - 1

Financial Information for Business Decisions - Essay Example Marks and Spencer’s well established business attracts a great deal of consumer base irrespective of demography. The company’s main business consists in selling fabric items and clothing for men, women and kids’. The company, by applying prudent marketing techniques, has been able to grab market share of around 11.0%2 by value and 11.2%3 by volume. Marks and Spencer has also been actively involved in the business of marketing and selling edible products which has earned the company immense revenue in the past few years. Through its unmatchable food quality, Marks and Spencer is now regarded as one of the finest when it comes to quality food products. Operating Performance of the Company Marks and Spencer has been actively involved in the marketing of fresh meals and canned food items. The company also earns a good portion of its revenue through selling some of the finest wines and other affordable grocery products as well. In the recent past the company has been able to renew its food range and now offers a diverse variety of products to its customers. This change in strategy has been of benefit to the company which has caused an increase of 1.8%4 in sales revenue from food business. During the financial year 2010, the company progressed by leaps and bounds. ... The table below compares the financial results of Marks and Spencer, for the last five financial years from 2010 till 2006. Particulars8 2010 2009 2008 2007 2006 Group Revenue 9,537 9,062 9,022 8,588 7,797 Operating Profit - Continuing Operations 852 871 1,211 1,046 850 Profit from ordinary activities before taxation - continuing operations 703 706 1,129 937 746 Profit for the year 523 507 821 660 523 As can be observed from the above analysis, the financial outlook of the company has improved in the last five years. The group revenue has shown an inclining trend which pertains to the opening of new stores and outlets of the company. The company has expanded its operation both in and out of England over the past couple of years. Marks and Spencer is actively involved in overseas sales, and fluctuation in exchange rate has had a significant impact on the revenue of the company. The company was able to shrug off the recent global meltdown .The gross profit to sales ratio for the year e nded December 31, 2010 was 8.93%9 which has decreased by 0.67% during the current year. Despite the decrease in gross profit to sales ratio, the net profit of the company has increased by ?16.210 million. The primary reason behind the increase in the net profit is the fact that during the current financial year the company did not incur any cost during the current year on corporate restructuring. The increase in net profit is due to the fact that during the current year the company did not incur any exceptional cost which it had incurred during the year prior to that on strategic restructuring. If we analyze the financial year 2009, there has been a major decrease in the profit after tax. This

Economy and Nightlife Essay Example | Topics and Well Written Essays - 1000 words

Economy and Nightlife - Essay Example Today, we can witness a number of changes and growing trends that characterize the economies of varied countries. Globalization and the growth of industries have led to a new culture of sorts---the infusion of night-life and the MNC culture in various countries, especially the developing nations that are growing accustomed to these changes. This cultural change has brought about an impact on the economy and the market conditions, as well. This paper strives to highlight this new phenomenon and links nightlife to the growth of the economy. The blossoming of 'night-life' and such other related phenomenon took place in the 1980s, when companies began looking for across-the-border initiatives and began perceiving the whole world as a global village. Let us analyse the causes for the growth of night-life, in order to comprehend its importance and how it has been an instrument of change in affecting the economy. Firstly, the changing structures of the cities contributed immensely to the linear setting up of producers and consumers. For instance, the central market areas of cities were cleared and shifted to other regions, which led to a change in not only the physical structure, but also in the culture of the cities. " Later on, this led to the capital construction and restructuring of cities, that paved way for greater potential. Hanging on in many cities in the mid-1970s the central business districts (CBDs) represented a fixed capital that companies were extremely reluctant to write off. This was not just in terms of buildings but also of land." (Harvey, 1985a; 1989). Secondly, growing competition among various cities to create a mark and an image for themselves, not only on the national level, but also in t he newly found global market led to a number of changes. In addition it created tensions within the local polity as planners trained to deal with the city as a system of objective factors (Hall, 1988) were faced with notions of urban cultures and spaces that few were equipped to deal with. Thirdly, the boom in consumption and the growth of the importance of consumerism led to this new culture. The cities oriented themselves in terms fo consumption and not production, which led to a new lease of cultural milieu. In the 1980s the (unevenly) revalorized city centre emerged as a new landscape of buildings, enterprises and signs concerned with the organisation and exploitation of consumption. This economy of consumption (distribution and marketing), unlike the economy of the production and exchange of goods (manufacturing and trade) had a much looser relationship to the local area. [Cities and the Night-time Economy, ANDY LOVATT & JUSTIN O'CONNOR]. Finally, the newly emergent culture as a result